The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs
The Rules So Far
First though, here are the 16 rules to date.
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Be a User Resource, even if it doesn’t help you
- Reward helpful and valuable users
- Participate
- Know how to target your audience
- Create content
- Be real
- Don’t forget your roots, be humble
- Don’t be afraid to try new things, stay fresh
- Develop a SMO strategy
- Choose your SMO tactics wisely
- Make SMO part of your process and best practices
SMO [Social Media Optimization ] Tool :